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Flavor Forward 2026

From the floor of Natural Products Expo West 2026: the trends reshaping the American plate — and how Harris Spice is already building them.

March 17, 2026

HARRIS SPICE COMPANY · EXPO WEST 2026 · FLAVOR TRENDS REPORT


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2026 SEASONING LINEUP

Event heading

BOOTH N2012 · NORTH HALL · ANAHEIM, CA

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HARRIS SPICE TEAM · EXPO WEST 2026

Industry Sales
$342B

Brands Attended
3,000+

Countries Represented
130

SWICY Trends
Evolution

Global Flavors
Konbini

Protein Surge
& Fiber

Beef Tallow
Revival

Matcha Trends
Everywhere

Consumer Trend Spotting

Key insights into flavor shifts and market evolution.

SWICY 2.0

01 / theme

Global flavors are becoming mainstream as sweet-spicy profiles accelerate across every snack and beverage category.

Read more
  • Gochujang growth at 120%
  • Hot honey innovation
  • Peach-habanero blends
  • Mainstream spice adoption

PROTEIN & FIBER

03 / focus

Modern consumers demand functional nutrition where seasonings deliver bold taste alongside high-protein credentials.

Read more
  • Fiber-first snacks
  • Clean-label sweeteners
  • Heritage-led flavors
  • Macro-nutrient focus
  • Performance nutrition

EXPO WEST DEBUTS

Korean BBQ

GLOBAL FLAVORS

Queso Inferno

SWICY 2.0

Hot Honey Garlic

NEWSTALGIA

Garam Masala

GLOBAL FLAVORS

Explore Our Expertise

Discover our core values, quality standards, and industry reach.


Why Partner With Us?

We transform trend intelligence into shelf-ready seasoning solutions tailored to your unique market scale.

Do we offer certifications?

Yes, we prioritize quality, offering Organic, Non-GMO, and Kosher certified options for our entire product catalog.

What is our industry reach?

With 40 years of business experience, we serve national food brands and foodservice distributors nationwide.

Where do our trends come from?

Our insights are based on verified data from The Food Institute, Kerry Taste Charts, and Datassential 2026 reports.